Photo of Matchday Nottingham football programme printed by Print Co

Why the pages of brochures have to work in multiples of four (and when they don’t)

Thinking about a company brochure, then read this article first.

Take a single piece of A4 and fold it in half. Now think of this as pages from a book and you’ll see you have created four sides or ‘printed pages’ as we refer to them in the printing industry. More often than not referred to as ‘pp’.

Brochures or booklets are made up of multiple folded pages with staples in the centre to keep them bound together so 4pp, 8pp and so on.

Brochures come in various sizes – A4, A5, A6, 210mm square etc. When referring to the spec of the brochure you’d like, refer to it as the finished and folded size and the number of pages, for example – 24pp A5 Brochure. This is a brochure at A5 with 24 pages including the front and back cover.

Refer to the cover as page 1 and the inside front cover as page 2 etc..

2 instances where this isn’t the case…

  1. When the booklet has more than 64 pages. The number of pages is now too many to staple, so the binding changes to a glued spine – often called perfect bound. Then the number of pages works in twos rather than fours.
  2. When a brochure requires a roll out page to accommodate a map or image for example. The number of pages then can work in twos but this requires a full explanation of where the additional ‘roll out or throw out’ page sits. Generally, this type of brochure is still stapled.

I hope this helps but please feel free to contact me if you’d like more information. Email me here.

Thanks for reading.