Woo Properties: Rebrand, print and signage.

Woo Properties: Rebrand, print and signage.

Woo Properties: Rebrand, print and signage.

About Woo Properties

Established in 2010, Woo Properties is an independent letting and property management agency. They manage around 300 properties in and around the Nottingham area, including standard assured shorthold tenancies, houses of multiple occupation (HMOs) and student accommodation.

Woo Properties prides themselves on taking a more personal approach to lettings and property management ensuring that they manage more like a Landlord than a Letting Agent!

What we did

Woo Properties, a Nottingham based lettings agency asked us to quote for a rebrand following new management. A proposal was submitted, and we were asked to proceed with design concepts and ideas showing a brand evolution as the original brand and colours were well known and respected.

Over a series of proofs, the new brand was finalised with a new font, a new colour scheme (yet sympathetic to the original colour) and new supporting graphics.

The next stage was to roll the brand out across all print and signage.

Visuals showing the new print and signage were created and approved including brochures, business cards, LED external signage and window graphics. Contravision was chosen for the window graphics to allow a full colour image when viewed externally, yet just a slight tinting is seen from the inside therefore not blocking the external view.

The main sign was taken down, stripped and given a new lease of life with a fresh vinyl coating, a new fret cut centre panel was made and new LED lights installed with a light sensitive photovoltaic sensor.

The new brand is now fully rolled out across all literature and signage which the client is very pleased with.

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