Understanding paper weights

When it comes to choosing paper, weight matters more than you might think. It affects how your documents feel, look, and even their durability.

What is Paper Weight?

Paper weight refers to how thick and heavy the paper is. It’s measured in grams per square meter (gsm). The higher the number, the thicker and heavier the paper.

Why Does Paper Weight Matter?

Durability: Heavier paper tends to be more durable and less prone to tearing or creasing.
Print Quality: Thicker paper supports better color reproduction and reduces show-through, where you can see printing on the reverse side.
Perception: Thicker paper feels more substantial and can convey a sense of quality and importance.

Common Paper Weights Explained

80 gsm: Standard weight for everyday printing like copies and drafts. It’s lightweight and economical.
100-130 gsm: Slightly thicker, ideal for presentations, reports, and double-sided printing. Offers better durability and quality.
150-200 gsm: Known as text-weight paper. Great for brochures, flyers, and newsletters. It feels more substantial and holds colour well.
250-300 gsm: Cover weight paper. Used for heavier weight inner and covers of reports and Wiro bound documents.
350-400 gsm: Heavyweight paper. Used for Business Cards and Postcards. It’s sturdy and provides a professional feel.

Choosing the Right Paper Weight

Usage: Consider what you’re using the paper for. Everyday printing may suffice with lighter weights, while presentations and marketing materials benefit from heavier weights.
Budget: Heavier paper generally costs more. Balance your budget with your need for durability and quality.

Tips for Practical Use

Experiment: Try samples before committing to a large order, especially for important documents.
Consider Environment: Recycled papers come in various weights too, offering eco-friendly alternatives.
Storage: Store heavier paper flat to prevent curling or warping.

Conclusion

Next time you’re faced with choosing paper, remember that weight isn’t just a number—it impacts how your documents look, feel, and perform. Whether it’s for a brochure, brochure, or simply making copies, understanding paper weights helps you make informed decisions that enhance your printing experience. So, go ahead, pick the perfect weight and let your documents stand out for the right reasons.

I hope this helps but please feel free to contact me if you’d like more information. Email me here.

Thanks for reading.

Andy